Your business website acts as your customer service representative for the web. It signifies as your face to many potential customers that browse the Internet. It’s also one of the first interactions that your potential customers will have with your business.
A website that is professionally designed generally attracts more visitors than websites that are poorly designed. It establishes a great presence to the visitors in a way that it allows them to feel a sense of trust to your website because your website conveys information that they need.
Usually, the design of the website is one of the factors that potential customers are looking for when buying a products and services. They will judge your business based on the quality of your website, whether it’s fair or not, just to make sure that the products and services that you’re offering is real and proven and it can benefit them according to what they need. It’s important to take note of functionalities of your business website because in order to establish a great trust from the potential customers, the usability of your website should be absolute and easy to manage, the ease of use can be a competitive advantage and can get your business more return of income.
But even with that, there are still some common mistakes that’s been made when it comes to designing a website. Take a look at it below:
Common Web Design Mistakes
Contact information is not visible
Whether a small or medium business, they should have their contact information ready and visible to the visitors that why the customer had a confidence that they are dealing with real businesses. It should include a contact detail like phone number and the business physical address.
Poor website navigation
An organized website navigation and well-presented manner are a good sign. Link and menus have a standard location and techniques. The home and contact us should be easy to find and other are easily recognized. Think of the logical organization of your website.
Too many flash and unimportant graphics
Flash can add excitement to your website. The downside is that not everyone has flash or a bandwidth to support flash and it usually loads slowly. With regards to graphics design, make sure that it can enhance the user experience. It should balance everything in the site, ensuring that it’s attractive and functional.
Pop-up Pages
Avoid using pop-up windows. It may irritate the visitors and most of the browsers are tend to block them. However, if you have a good reason using pop-up windows then you can use it like if you want to give away something for free.
Irrelevant FAQ Page content
Most of the websites don’t have a FAQ Pages while others have irrelevant questions on that page. It should provide updated information that can answer the simplest question of the visitors.
But that’s not all when it comes to web design. Sometimes, you already have a website but it was done some time ago and you now have an outdated website. But even though redesigning a website can be a big project and will surely make a dent in your budget, it can yield big benefits to your company.
Why You Need to Redesign Your Website
Be more responsive and mobile-friendly
A lot of people now browse the web using different platforms, including desktops, tablets, smartphones and laptops. If your website isn’t mobile-friendly, users will choose other websites. But with a responsive website, you’ll be able to reach a much larger audience. Responsive websites are user-friendly, adapts easily to any device, enhances SEO and very easy to manage.
Incorporate social media
People nowadays spend most of their time on social networking sites. Sharing is one of the activities people do on such sites. If users find your content interesting, they will share your content. So adding social sharing tools and links to your social media accounts will make it easier to connect with other users.
Optimize your website on search engines
Utilizing keywords related to your business, products, and services can make your website easily found in major search engines. You can use a variety of on-page and off-page SEO keywords to further improve the traffic your websites receive. With your website optimized, your visitors and viewers can be converted into clients and maybe even investors.
Add new features and functionality
Adding a blog, forum, and other features will make your website user-friendly. Also adding a user login that will allow users to create a profile and even comment on your blog posts. It will make users want to explore your website and not just stay on the homepage.
Change the look of your website
Redesigning your website is always a great choice when done right. You should hire a good web designer, do your research, plan ahead and create a strategy that will make your redesigning a success and avoid failure.
Ultimately, a good web design is a smart design that is done professionally. With all the capabilities, characteristics, structure and a good foundation of an effective website that is implemented to the design of your business website, surely, it will achieve a positive impact for your business. A good design will cause potential customers to do business with your website and it will get you more revenue that leads to your successful business growth.
